posted on January 25, 2012 12:38
Set Sail with The Traveller
Partnership Re-launches Cape May-Lewes Ferry’s Twin Capes Publication
(New Castle, DE) The Delaware River and Bay Authority (DRBA) is pleased to announce the re-launch of the Cape May - Lewes Ferry's official publication, Twin Capes Traveller, in a partnership with Today Media, a locally-based publishing and communications company. To be published twice a year, the Twin Capes Traveller will serve as a guide to the ferry system, as well as a handbook for where to eat, drink, shop, play, spend the night, or buy a home on either side of the Delaware Bay.
According to Michael Porch, Cape May-Lewes Ferry marketing manager, the DRBA is enthused to partner with Today Media to re-launch its popular customer service publication. “Last year, our passengers really missed this visitor’s guide to the Twin Capes region,” Porch said. “We’re eager to get the Traveller re-started, and we’re looking forward to working with Today Media, a publisher with extensive experience in the travel and tourism industry,” Porch added.
Today Media president Robert F. Martinelli is proud to partner with the DRBA and the Cape May-Lewes Ferry in offering this new publication to not only Delaware, but Southern New Jersey as well:
“The Twin Capes Traveller is a great opportunity to share all that the Twin Capes region has to offer. At Today Media, we believe this is not only a publication that tourists and locals alike will look forward to, but also an ideal venue for marketers to share their message on both sides of the bay,” Martinelli said.
From automobile passengers on all vessels to the terminals and beyond, the Traveller will reach up to a million affluent consumers yearly. Easy to hold, and easy to carry, the digest size publication is free to tourists and locals alike. Browse Cape May-Lewes Ferry information, maps, and useful information from the Twin Capes region in full color. The first edition will cover late Winter, the Spring ‘shoulder’ season, and the heart of the Summer while our second edition will wrap up the balance of the Summer season while also covering the Fall ‘shoulder season,’ and early Winter.
Twin Capes Traveller was on hiatus in 2011 but had previously been published for more than 10 years.
Today Media’s award-winning regional magazines which include Delaware Today, Hudson Valley Magazine, Main Line Today and Westchester, Magzaine, reach more than 700,000 readers each month. The company’s custom communications division provides a full range of services including custom content development and marketing solutions with tailor-made strategies to help businesses grow.
About the Cape May – Lewes Ferry
The Cape May – Lewes Ferry (CMLF) is owned and operated by the Delaware River and Bay Authority, a bi-state governmental agency created by Compact in 1962. The CMLF is open year-round and has carried more than 40 million passengers since its inception on July 1, 1964. In 2011, the ferry service, which connects Victorian Cape May, New Jersey, and historic Lewes, Delaware, transported approximately 300,000 vehicles and had nearly 1 million visitors.
For detailed information on the Traveller, email email@example.com or call 800-285-0400 ext. 235.
PDF of Press Release